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[deliver]by Make Sense
Q4 audit

Q4 is won in October. Not on 27 November.

30 minutes with an expert: we look at your account live and identify what will cost you revenue during Black Friday, while there is still time to fix it.

30 minutes, free, no strings attached.

Backed by the Make Sense group: 100+ brands supported, rated 4.8/5

What we review.

01

Your deliverability

Authentication, reputation, complaint rate. This decides whether your six Black Friday week campaigns land in the inbox or the spam folder.

02

Your warm-up segments

30, 60 and 90-day engaged. If they do not exist by early October, November's volume ramp happens blind.

03

Your flows during the event

Welcome, cart, post-purchase: which codes to suspend, which exclusions to tighten. A flow offering 10% off while the site sits at 40% costs margin and trust.

04

Your frequency plan

How many sends, to whom, in which week. The ramp multiplier matters more than the absolute volume.

You leave with.

  • The number one risk to your Q4, identified and quantified
  • A dated warm-up plan, starting early October
  • The list of flows to adjust before the event opens
  • A frequency cap per segment, so November does not burn the list

Frequently asked questions.

30 minutes now, or six weeks of catching up in December.

Not a pitch. A live diagnosis on your own account.