An email marketing agency for teams in Bordeaux

Deliver supports ecommerce, DTC, and SaaS teams based in Bordeaux and Nouvelle-Aquitaine. We do not claim a local office. Work is delivered remotely through video and asynchronous project management, with an in-person workshop only when included in the scope.

We turn email, SMS, and customer data into an operating program: consented acquisition, campaigns, automation, segmentation, deliverability, reporting, and experimentation.

Tell us about your email program

What an email marketing agency should own

An agency should connect:

• business objective;
• customer need;
• consent;
• identity and event data;
• audience;
• message and channel;
• total pressure;
• measurement;
• accountable owner.

A campaign cannot repair broken data. A template cannot fix poor list acquisition. A flow cannot work when its trigger and exits are wrong.

Email and lifecycle audit

We review:

• forms and acquisition sources;
• consent evidence;
• identity, lists, segments, and properties;
• campaign calendar and process;
• flow triggers, filters, delays, branches, and exits;
• template system and mobile rendering;
• SPF, DKIM, DMARC, bounces, and complaints;
• inactive profiles;
• attribution and KPIs;
• production, approvals, and QA;
• platform and operating cost.

The roadmap ranks findings by risk, impact, confidence, effort, and dependency. Your team can execute it, Deliver can own it, or the work can be shared.

The 50-point lifecycle scorecard shows the audit framework.

Lifecycle strategy and roadmap

We map:

• anonymous visitor;
• subscriber;
• first purchase or product activation;
• product use;
• second purchase;
• loyalty;
• subscription;
• declining engagement;
• churn;
• winback;
• sunset.

Each stage receives a customer objective, data, eligible channels, exclusions, and a measurement method. The roadmap starts with foundations and the journeys with the highest value or risk.

Deliver works primarily with Klaviyo and Brevo, and can scope Customer.io or another stack when the model depends on custom product events.

Email campaigns

The engagement can cover:

• rolling calendar;
• brief and offer;
• copy;
• design;
• platform build;
• audience and exclusions;
• QA;
• scheduling;
• reporting and decision.

The editorial mix should not depend only on discounts. It can include education, product selection, proof, launches, behind-the-scenes content, product use, replenishment, loyalty, community, and honest promotions.

For businesses connected to wine, food, tourism, sport, home, or consumer products, seasonality, delivery, repeat cycles, and product restrictions change the plan. We do not apply a fashion calendar to every brand.

Lifecycle automation

Relevant journeys can include:

• welcome;
• onboarding;
• browse, cart, and checkout abandonment;
• post-purchase;
• product education;
• replenishment;
• subscription;
• review request;
• cross-sell;
• winback;
• sunset.

We build only what the data and journey justify. Each flow has a trigger, audience, consent, filters, exclusions, timing, content, exit, KPI, QA, and documentation.

The Klaviyo flows versus campaigns guide explains the difference between planned initiatives and behavior-driven journeys.

Acquisition and forms

We audit:

• popups;
• embedded and footer forms;
• checkout choices;
• quizzes;
• lead magnets;
• preference centers;
• paid and partner sources.

The form should explain the value, collect the minimum useful data, separate email and SMS choices, preserve source evidence, and start the correct welcome path.

We measure valid subscribers and downstream customer value, not only form completion. A popup can collect more addresses while reducing page conversion.

Segmentation and data

We focus on segments that change treatment:

• recently engaged;
• subscriber without purchase;
• first-time buyer;
• repeat customer;
• high-value customer;
• product or category buyer;
• expected replenishment;
• subscriber;
• churn risk;
• sustained inactivity;
• market, language, and channel eligibility.

Definitions remain documented. Properties have a name, type, source, owner, and update rule.

For ecommerce models, RFM can add a customer-value view to product and order events. The RFM segmentation guide explains how to use it without overclaiming.

Deliverability

We review:

• sending and tracking domains;
• SPF, DKIM, and DMARC;
• list source and quality;
• hard and repeated soft bounces;
• complaints and unsubscribes;
• engagement policy;
• volume changes;
• inactive profiles and sunset;
• available mailbox-provider evidence.

We do not guarantee inbox placement. We establish technical and operating controls that reduce risk and make a problem diagnosable.

Klaviyo, Brevo, or another platform?

Klaviyo is often a strong fit when an ecommerce team needs catalog, order, and behavioral events plus advanced lifecycle flows. Brevo can fit teams that value its cost model, transactional products, multichannel scope, or French ecosystem.

Customer.io can fit custom product events, accounts, and object-driven journeys. HubSpot can remain the sales CRM while another platform owns consumer lifecycle.

We compare:

• integrations and data;
• channels;
• consent and preferences;
• journey logic;
• reporting;
• team capability;
• security;
• annual cost;
• migration effort.

How remote delivery works for Bordeaux teams

Scope

We define the model, markets, product, calendar, stack, team, constraints, and responsibility split.

Diagnostic

We inspect the account, data, consent, messages, deliverability, and measurement.

Roadmap

We sequence repairs, builds, and tests with owners and dependencies.

Production

Copy, design, platform build, audience, QA, and approvals follow a shared specification.

Launch

Representative test profiles, controlled rollout where needed, monitoring, and a named stop owner.

Operation

Reviews connect evidence to the next decision. Material rules and changes remain documented.

Ordinary work remains remote. This supports a marketing team in Bordeaux, a web partner in Nouvelle-Aquitaine, or a distributed organization.

Engagement formats

Audit

An independent diagnosis and roadmap for the internal team.

Setup or migration

Data, consent, forms, templates, automations, and controlled cutover.

Monthly operation

Campaigns, flow maintenance, deliverability, reporting, and continuous roadmap.

Training or specialist support

Focused support or team training based on the real account and QA process, not only an interface tour.

Measurement

Depending on the model:

• valid subscriber and source quality;
• eligible profiles and delivered messages;
• click and site behavior;
• conversion;
• first-to-second purchase;
• repeat and retention;
• net revenue and contribution;
• discount and returns;
• bounce, complaint, and unsubscribe;
• platform cost;
• holdout result;
• production time and QA defects.

Reporting definitions stay stable and connect an observation to an action.

FAQ

Does Deliver have a Bordeaux office?

No. Deliver supports Bordeaux teams remotely and can scope an in-person workshop separately. We do not claim a local office.

Do you work with wine and food brands?

We can when the ecommerce model, consent, data, and product constraints support a lifecycle program. Consumption cycle, delivery, and regulation change the journey.

Do you provide email marketing training?

Yes remotely, or in person if scoped. Training uses the team's real account, campaigns, flows, consent rules, and QA.

Do you support Klaviyo and Brevo?

Yes. We work with both and recommend from requirements. We do not migrate a team only because one platform is more popular.

Can you manage only campaigns?

Yes when the foundations and responsibility split are clear. A short audit may be needed before production.

Do you guarantee email revenue?

No. Product, acquisition, repeat behavior, margin, audience, and execution determine results. We set objectives after diagnosis.

Discuss your email program

Tell us the stack, volume, team, and biggest constraint. We will recommend whether the useful next step is an audit, project, or ongoing engagement. Book an email marketing diagnostic.